Keeping Local Alive 2021

SUPPORT LOCAL, DRINK LOCAL & EAT LOCAL – IN ANY ORDER

Keeping Local Alive was launched to support the Australian beer and hospitality community with one clear goal: support your local beer businesses, however you can.

March 23 marks the one-year anniversary of the national COVID-19 lockdown, a momentous occasion in the country’s history. With breweries, bars, pubs and the wider beer industry still impacted by the pandemic, it’s a great time to remind people of the importance of #keepinglocalalive – ensuring we continue to support local and celebrating the resilience and innovation that has kept so many businesses afloat.

So, for 2021, we’re bringing back a super-limited run of the hand screen-printed Keeping Local Alive t-shirts!

Support local, drink local and eat local – in any order – and look sharp doing it in your Keeping Local Alive tee to remind old mate it’s a pretty good idea if they do too.

WEAR & WIN!

After proving a runaway success in 2020, Keeping Local Alive’s Beer Swag Day is back, encouraging you to show off your support for local beer.

Use the tags #beerswagday2021 and #keepinglocalalive (plus @keepinglocalalive on Facebook) when at your local or when showing off your beer swag – tees, stubby holders, beanies, glassware, you name – on socials. We love seeing locals in action!

A panel of judges will select the best posts with the right tags from March 1 up until midnight on March 23. Each state winner will receive a Keeping Local Alive t-shirt, with the best overall also receiving $250 to spend on beer swag from the campaign. Check out keepinglocalalive.com for more!

Disclosure: All Keeping Local Alive profits are reinvested in the Keeping Local Alive campaign.