The birth of El Loco stemmed from the necessity to evolve in a world where a global pandemic takes no prisoners. With our news feeds filled with old and new clients saying they will be closing their doors for the foreseeable future, we knew collectively there were some hurdles in front for all of us.
Heads down, ass up – we got to thinking and came up with El LoCo! A platform for sole traders, small business or large business alike, geared up ready to sell awesome looking merch nation-wide with zero up-front costs – times are tough if you haven’t noticed.
Costs are all obsorbed through the sale of each garment, and margins are payed directly to the business that signs up, even before we start the print run. The only thing businesses need to do is flout their merch link on socials, with every sale putting money into the direct hands of a local bar, café or artist – which will make the world of difference.
It’s a whole lot of extra work on our end, but it’s just one way that businesses all over are evolving to keep bread on the table, and keep business doors open – both yours, and ours. All in all, it’s a pretty crazy concept, that’s why we settled with a crazy name.